hms messe design – Fraport Logo XXL

Breaking out in new dimensions is part of the daily business of Fraport AG, which operates the Frankfurt Airport, one of the most important aviation hubs in the world. At the end of June, Fraport sought new dimensions once again on the occasion of the 75th anniversary of the airport. Using the theme "Happy Landings", a large fair with diverse attractions and displays was presented during which the visitors were allowed to set foot on the new 2,800 metre long northwest runway for the first time - before it began operations. Fraport gave away 60,000 tickets on the internet - 184,000 people requested them, so that the tickets ultimately had to be distributed randomly. 20,000 Fraport employees attended as additional guests.

The three-day event started with the summer festival hosted by the Fraport board of directors, for which hms easy stretch created an exclusive freely designed form and a suitable stage design under a 40 x 100 metre tent on behalf of EBS Lights GmbH. The special construction - created from a design by Dietmar Janeck - was intended to underscore the trailblazing nature of the internationally leading Fraport AG and complement the concept of the event. The creative conception and professional organisation of the general contractor EBS Lights made all of this possible. While "Happy Landings" were dreamed of on the runway, new dimensions were achieved in the new tent which nearly reached the clouds. The undisputed eye-catcher and highlight of the event was the massive Fraport logo in 3D provided by hms easy stretch and which extended throughout the entire structure. The four elegant, long special constructions with white side walls and blue surfaces which formed the logo provided a feeling of what it will be like to lift off into the air from the new runway.